We want more people playing golf.

Our mission

Golf clubs are at their best when they’re community-driven — when members have a voice, committees listen, and decisions are made transparently. But too many clubs are losing members they didn’t need to lose, and replacing them with recruitment campaigns instead of fixing the underlying problem.

We’re building Sunday Medal Pulse because we believe the future of golf depends on clubs that retain their communities, not just their revenue. More people playing. More members staying. More clubs thriving. That’s what we’re working toward.

The problem we set out to solve

Golf clubs across the UK lose members every year. Not because of the course, the fees, or the weather. Members leave because they stop feeling connected. They disengage quietly, months before they formally resign, and by the time the committee notices, the decision has already been made.

The challenge is visibility. Between AGMs, committees have almost no structured way to gauge how members feel about the direction of the club. Tee sheet data tells you who’s playing, but it doesn’t tell you who’s lost faith in the committee, or who feels their voice isn’t being heard.

We’ve sat in the committee meetings. We’ve seen the resignation letters that blindside everyone. We’ve watched clubs recruit 70 new members to replace the 48 who left — and call it a good year.

Why governance is the signal

When members participate in governance—voting on priorities, engaging with motions, responding to outreach—they are expressing investment in the club’s future. When that participation declines, it’s one of the earliest and most reliable indicators that a member is considering leaving.

When a member stops voting on motions and priorities, they’re telling you something — even if they haven’t said a word.

Sunday Medal Pulse was built on this insight. We give committees structured, year-round visibility into member engagement through governance participation and tee time activity, converting those signals into actionable retention scores.

What we believe

• Golf clubs should be community-driven. When members have a genuine voice in how their club is run — not just once a year at the AGM — they feel ownership. That ownership is what keeps them coming back.
• Governance is serious, not gamification. Our platform reflects that with calm, audit-friendly interfaces suitable for committee use and AGM presentations.
• Members stay when they feel heard. Structured participation builds trust between members and committee.
• Restraint is a feature. We deliberately don’t build booking systems, social features, integrations, or AI predictions. Every feature exists to improve retention visibility or governance participation. Nothing else.

Built on retention expertise

We didn’t build Pulse from a product lab. We built it because we’ve seen the problem firsthand — as golfers, as committee members, and as professionals who’ve spent careers working in customer retention.

• Deep understanding of golf club culture and governance. We know how committees work, what AGMs feel like, and why members quietly disengage.
• Professional background in customer retention. The engagement models in Pulse are informed by years of professional experience in retention strategy and customer lifecycle management.
• Active golfers who understand the member experience. We play medals, we sit on committees, and we care about clubs thriving.

Built for UK golf clubs

We understand the governance structures, the committee dynamics, and the seasonal rhythms of UK golf clubs. Your data is completely isolated from every other club. UK GDPR compliant. Essential cookies only.

We’re golfers building for golfers. This isn’t a generic SaaS product adapted for clubs — it was built from the ground up for this market and this problem.